We enjoyed @MediaNet’s recent take on PR trends for 2025
– here are our key takeaways from their insightful piece, highlighting the themes shaping the industry.
• Authenticity Matters •
Audiences crave genuine stories. Brands are prioritising user-generated content, behind-the-scenes glimpses, and employee ambassadors (real faces behind the brand).
• Rise of Micro-Media •
Niche podcasts, newsletters, and blogs are gaining traction, proving that quality trumps quantity.
• Data-Driven Monitoring •
Advanced analytics, including sentiment analysis, provide sharper insights into campaign impact.
• Agentic AI •
AI-supported collaboration that proactively identifies opportunities and helps to refine campaigns in real-time.
• Meaningful Metrics •
The focus is shifting beyond vanity metrics to measure outputs, outtakes, and real-world outcomes.
• Polarised Media Landscape •
PR professionals must carefully tailor messages while staying true to brand values in an increasingly divided environment.
• Community Leaders •
Highly engaged individuals building brand credibility through relatable, community-driven engagement.
– The Bottom Line –
2025 is all about building authentic connections, leveraging intelligent tech, and delivering genuine impact.
Read Medianet’s report – https://www.medianet.com.au/blog/the-future-of-public-relations-top-trends-to-watch-in-2025
View our recent post on 2025 trends in the Resources and Mining sector – https://fensomadvisory.com/resources-sector-trends-in-2025
Read this on Linkedin – https://www.linkedin.com/pulse/key-pr-trends-2025-fensom-advisory-lvsqc
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